Guide · updated September 2026
Social Media Image Sizes
The right size for every post, story, profile photo and banner, so nothing gets cut off or blurry.
Instagram image sizes
| Square post | 1080 × 1080 px | 1:1 |
| Portrait post (recommended) | 1080 × 1350 px | 4:5 |
| Landscape post | 1080 × 566 px | 1.91:1 |
| Story and Reel | 1080 × 1920 px | 9:16 |
| Profile photo | 320 × 320 px | shown as a circle |
| Profile grid preview | shown at 3:4 | keep key parts in the middle |
Facebook image sizes
| Profile photo | 320 × 320 px | shown as a circle |
| Cover photo / banner | 851 × 315 px | desktop size; phones crop the sides |
| Feed post | 1080 × 1080 or 1080 × 1350 px | 1:1 or 4:5 |
| Story | 1080 × 1920 px | 9:16 |
LinkedIn image sizes
| Profile photo | 400 × 400 px | shown as a circle |
| Personal banner | 1584 × 396 px | 4:1 |
| Company page cover | 1128 × 191 px | |
| Post (vertical) | 1080 × 1350 px | 4:5 |
| Post (landscape) | 1200 × 627 px | 1.91:1 |
TikTok image sizes
| Video and photo post | 1080 × 1920 px | 9:16 |
| Profile photo | 200 × 200 px (upload larger) | shown as a circle |
YouTube image sizes
| Thumbnail | 1280 × 720 px | 16:9 |
| Channel banner | 2560 × 1440 px | keep text in the centre 1546 × 423 |
| Profile photo | 800 × 800 px | shown as a circle |
| Shorts | 1080 × 1920 px | 9:16 |
X (Twitter) image sizes
| Profile photo | 400 × 400 px | |
| Header | 1500 × 500 px | 3:1 |
| Post image | 1600 × 900 px | 16:9 |
Pinterest image sizes
| Standard pin | 1000 × 1500 px | 2:3 |
Google Business Profile image sizes
| Post image | 1200 × 900 px | 4:3 |
Three Rules That Save You Trouble
- Use portrait (4:5) for feed posts. It fills more of the phone screen than a square.
- Keep text away from the edges. Profile photos are shown as circles, and banners are cropped differently on phones and computers.
- Upload big, not small. The apps shrink images well, but they can’t add detail that isn’t there.
The apps change their layouts from time to time. We check these sizes regularly and show the date at the top of this page.
Official Help Pages
Platforms update their rules and layouts from time to time. For the latest official advice, see:
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Right Size, Every Time
BeSocialist warns you when a photo's shape doesn't suit the app you're posting to.