Best Time to Post on Social Media
Good starting times for each app, then a simple way to find the time that works for your own followers.
Best time to post on Instagram
9 am – 1 pm and 6 – 9 pm
Weekdays; Sunday evening is often good too
People check Instagram before work, at lunch and after dinner.
Best time to post on TikTok
12 – 3 pm and 6 – 10 pm
Every day; evenings are strongest
TikTok is mostly watched in free time, so evenings and weekends work well.
Best time to post on LinkedIn
8 – 11 am
Tuesday to Thursday
It's a work app: people browse at the start of the working day.
Best time to post on Facebook
9 am – 1 pm
Weekdays
Steady daytime use; community posts also do well in the evening.
Best time to post on YouTube
Publish 2 – 3 hours before your viewers' evening
Thursday to Sunday for longer videos
Videos need a little time to be picked up before people sit down to watch.
Best time to post on Pinterest
8 – 11 pm
Evenings and weekends
People plan projects, recipes and outfits when they relax.
Best Time to Post by Day of the Week
| Day | What usually works |
|---|---|
| Monday | Late morning (10 am – 12 pm). People settle into the week first. |
| Tuesday | One of the strongest days on most apps: morning and early evening. |
| Wednesday | Strong all day. A good day for your most important post. |
| Thursday | Strong mornings, and a good day to publish YouTube videos. |
| Friday | Mornings are good; attention drops in the afternoon as the weekend starts. |
| Saturday | Later mornings (10 am onward) and evenings. Great for TikTok and Reels. |
| Sunday | Evenings work well as people plan their week. |
Followers in Another Time Zone?
Always plan in your audience’s time zone, not yours. In many countries people are most active late in the evening, so also test 8 pm to 11 pm local time. Holidays and festive seasons change routines too, so re-test your best time when they come around.
How to Find Your Own Best Time (in 3 Weeks)
- Check when your followers are online: Instagram and Facebook show this in your professional dashboard or insights.
- Post the same kind of content at two different times for two weeks.
- Compare saves, shares, comments and reach, then keep the winner and test a new time.
Posting at a good time helps a little. Posting something people care about helps a lot. For ideas, see our content pillars guide, and use scheduling so you never have to be on your phone at the perfect minute.
Official Help Pages
Each app explains how its feed and insights work. To check when your own followers are online, see:
Keep Exploring
Schedule Posts for the Right Time
BeSocialist suggests a posting time and publishes for you, even when you're busy.